EMMY AWARD-WINNING
BI-LINGUAL IN EN/ES
CRISIS-TESTED
OSRL: 50+ ENERGY COMPANIES
CNN |Â TELEMUNDOÂ |Â UNIVISION
ON-CALL AVAILABLE
30
Years in broadcast journalism & PR
50+
Major energy companies represented at OSRL
3x - 2x
Emmy Award & Golden Mic winner
EN/ES
Fully bi-lingual training in both markets
Programs & Services
What I Do - And Why It Works
Every program is built around one principle: the camera is either your platform or your liability. I make sure it's your platform.
1 DAY - ON-CAMERA
01
Media Day
On camera. Walk in nervous. Walk out with three locked key messages, . One intensive day, on camera. Walk in nervous. Walk out with three locked key messages, a written Q&A for your ten most feared questions, and footage of your own improvement.
The complete preparation for your most important interview - in a single session.
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MONTHLY - ON CALL
04
Crisis Retainer
Monthly on-call availability, a custom crisis playbook built in Month 1, and real-time guidance the moment something breaks.
The question is not whether a crisis will happen. The question is whether you'll be ready in the first hour.
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2-3 SESSIONS - SUSTAINED
02
Spokesperson Intensive
Two to three sessions that build sustained, high-pressure communication capacity - for the person who will be the face of the message, repeatedly.
Not a one-time prep. A transformation.
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4-8 PEOPLE - ORGANIZATION
05
Group Workshops
Dedicated organizational training for 4–8 people. One shared message architecture. Every voice aligned. No contradictions under pressure.
One voice. Multiple people. No contradictions.
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MULTI-SESSION - EXECUTIVE
03
Executive Program
Structured coaching that systematically rebuilds how a senior leader shows up in every public-facing context - from board rooms to broadcast cameras.
For executives who need to become someone who doesn't need preparation.
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3-4 SESSIONS - FOUNDER
06
Founder & Brand Voice
Turn your founding story into your most powerful communications asset - with a personal narrative, a brand voice guide, and three signature stories.
The founders who own their narrative own their market.
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The Process
HOW IT WORKS
From First Call To Camera-Ready
Every engagement follows the same four-step structure - built for results, not seat time.
1
Discovery Call
We talk about your specific context and I tell you exactly which program fits, and why. No hard sell. Just the right match.
30 MIN - FREE
2
Pre-Work & Intake
You complete a structured intake before Session one. I review your materials, past appearances, and context. We start at depth, not at zero.
BEFORE SESSION 1
3
On-Camera Sessions
Live simulation, recorded footage, real-time playback, written feedback. You see yourself improve, session by session, on the record.
PER PROGRAM
4
Permanent Assets
You leave with your Message Spine, Phrase Library, Feedback Reports, and Personal Pressure Protocol. The work doesn't end when the session does.
YOURS TO KEEP
WHY ME?
The Experience Behind the Training
I have sat where your spokesperson will sit - under lights, under pressure, with a journalist who wants the story that works for their headline, not yours. That experience is what I bring to every session.
EMMY AWARD-WINNING JOURNALISM
Career spanning CNN en Español, Telemundo, and Univision, from field reporter to news anchor to executive producer. I know what journalists are looking for, because I was one.
BILINGUAL. BOTH MARKETS.
Native-level English and Spanish. I build training that works across both languages, not translated, but adapted for each market’s register, pace, and cultural expectations.
"Turning complexity and crisis into clear, credible stories — in English and in Spanish, in peace and under pressure."
PIO at the 2019 ITC Deer Park fire. Lead spokesperson during a major bank fraud scandal in Mexico. FEMA-certified. I don’t teach theory. I teach what works when the camera is live and the story is still yours to tell.
REAL CRISIS. REAL STAKES.
50+ MAJOR ENERGY COMPANIES
As Americas Representative for OSRL, the global oil spill response network, I represented more than 50 major energy companies in the highest-stakes communications environments in the industry.
WHAT MAKES THIS DIFFERENT
This Is Not a Workshop.
This Is Real-World Preparation.
Three things that separate this work from everything else you've tried.
Everything Is Recorded
You cannot fix what you cannot see. Every session is recorded, played back, and analyzed. You watch yourself under pressure, and you see yourself improve.
You Leave With Real Documents
Message Spine. Phrase Library. Personal Pressure Protocol. Feedback Cards. You leave with infrastructure, not just advice, that you will use for the rest of your career.
Bilingual by Design
Every deliverable is available in English and Spanish - not translated, but adapted. The cultural register, the pace, the idioms. Both languages. Both markets.